Tony Frye has over 25 years of graphic design experience specializing in publication design, corporate identity, brand creation and how best to apply design to advertising, marketing and public relations. Tony has a broad array of clients including non-profit organizations and associations such as Human Rights Campaign, Governors Highway Safety Association and PATH; small businesses such as ATLAS Fitness, Clarke Consulting, Eye Central, Results Gym, Vetted Solutions, and Wedgewood Group, as well as larger companies State Farm and Yum! Restaurants; retail and restaurant establishments Hugo Boss, Saks Jandel, Annie’s Paramount Steakhouse and Duplex Diner; and publications such as Metro Weekly, Defense News and Space News.
Before forming Tony Frye Design in 2000, Tony was the Creative Director for five years at Widmeyer Communications, an award winning public relations and advertising firm. He directed a team of creatives who oversaw the print and multimedia campaigns for clients such as the American Association of Museums, MCI, National Institute for Literacy, National Science Foundation, Selective Service, Spelman College, Wellesley College and Xavier University.
Prior to joining Widmeyer, he art directed publications such as America’s Community Banker Magazine, Defense News and Space News. He has also pursued a career as a successful freelance illustrator, winning many awards for his work from The Illustrators Club of Metropolitan Washington.
His design work has been recognized for excellence by juried exhibitions from PRINT magazine, The Art Directors Club of Metropolitan Washington and The Ace Awards, in which he was honored for best design of an association magazine.
He has also lectured on the field of design and illustration, including a series for the Smithsonian Institution on editorial Illustration which he conceived, coordinated and hosted.
He graduated Cum Laude with a BA in Communication Arts and Design from Virginia Commonwealth University, ranked as one of the top design colleges in the country by U.S. News and World Report.
2001 – 2010 • Washington, DC
For ten years I oversaw the design and conceptulization of all advertising for the Washington, DC fashion boutique, Saks Jandel. I worked closely with Saks owner Peter Marx and art director Bill Holleman to create ad campaigns and invitations for various trunk shows and events. This included working with some of the industries most talented photographers and models.
Feb 2000 – May 2007 • Washington, DC
In 1997 I wrapped-up an eight year, 400 issue, relationship with Metro Weekly, published by Isosceles Publishing. As art director, I played a vital role in transforming it from a local arts & entertainment publication, into an alternative news magazine, that focused on the interests of Washington D.C.’s gay and lesbian population. I created popular sections such as Coverboy Confidential and redesigned the entire magazine in 2003, relaunching it with a new mast head, larger size and visual presentation more in line with a professional magazine. The end result of an increase in readership and advertising revenue.
June 1995 – January 2000 • Washington, DC and New York
As Creative Director of an award winning public relations and advertising firm, he directed a team of creatives who oversaw the print and multimedia campaigns for clients such as the American Association of Museums, MCI, National Institute for Literacy, National Science Foundation, Selective Service, Spelman College, Wellesley College and Xavier University.
America's Community Banker
August 1993 – June 1995 • Washington, DC
Art Directed flag ship magazine for the America’s Community Banker Association. During this time I redesigned the magazine, including it’s mast head, and brought in popular illustrators and photographers from across the country who’s work was frequently seen on major publications such as the New Yorker, Time, Newsweek.